The rapid expansion and new breakthroughs in the arena of science and technology have taken humankind into a new age. The developments have both pros and cons. On the one hand, while technological developments have affected almost every aspect of human life, at the other, it has its devastating effect on the nature itself. Thus mankind faces double challenges from modern machines and from saving the nature, the mother earth. At this paradoxical juncture, the role of media, so to say, becomes very important and worthwhile. In this modern knowledge-society, media plays the role of facilitator of development, disseminator of information, and being an agent of change. Regarding the issue of environment awareness, media plays a vital role in spreading the true message. Along with bringing it into the hub of debates and discussions, it tries to suggest alternatives to people and policy-makers. First of all, the mere awareness also creates a genuine interest to probe into the exact matter. Thus, environment awareness is one of the important issues which media presents consciously and effectively to say a few things to the people.
The awareness on environment has shown multiplicity of results in the form different issues of livelihood rights, of displacement and rehabilitation, of sustainability, of pollution led damages and it's control etc. Thus, the all pervading media has really raised the awareness on environment among people.
To see how far media has attempted to raise the awareness, a case study is taken of the fortnightly-published magazine, from the Center for Science and Environment-'DOWN TO EARTH'. This magazine is solely committed to raise each and every issue regarding environment, nature and sustainable development. From the various issues of concern, in this paper, three important issues are raised. They are the rural regeneration, the drought in Gujrat, and the air pollution in Delhi.
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