Propaganda on the internet,,,,,

The net is an open medium where in anybody and everybody can host a site. The cost of hosting a site has become lower with the time and popularity of the net growing. Today very many sites propagate their own point of view and are able to attract a sizable audience towards their style of thinking.

Propaganda means talking in superlatives or in adjectives or giving out a hyped message about myself and denouncing or talking negatives about my competition. Propaganda is followed by all religions and political parties. Example- The India Shining campaign by right wing Bhartiya Janta Party was denounced and demolished by the centralist party Congress party. The Congress party in India is a first political party to use internet as a propaganda medium in India. Propaganda has been used by political leaders all over. Even as far as religion goes the propaganda put out overtly or subtly is that only my one religion can save the world to the path adopted by it. There are subtle suggestions that deem only the God adore by a religion as being the only God that will guarantee Heaven or Swarg. Thus it depends on one in what way one takes it.

Propaganda is used to attract people. For example If one likes Cricket one will host a site to attract audiences towards it.

Despite B'desh win, India's fielding needs a big push Read more: Despite B'desh win, India's fielding needs a big push .......

It was India's shoddy fielding, rather than S Sreesanth's wayward bowling in their opening World Cup match against Bangladesh that is a major concern for the team management.

It is not uncommon for a bowler to take a pounding in the odd match in limited-overs cricket. Even by his inconsistent standards, Sreesanth had a nightmare outing on Saturday. Having given away 53 runs in his first five overs, Bangladesh may have even won the game had not India skipper MS Dhoni taken him off the firing line for good. Youthful Bangladesh batsmen not only stole singles, but also converted ones into twos as India's ageing warriors struggled to keep pace with them. Let's not forget that Suresh Raina substituted for a tired/injured Virender Sehwag when India took the field. Raina, who was left out of the playing XI against Bangladesh on Saturday, remains India's best fielder with an uncanny ability to hit the stumps from any position inside the 30-yard circle.

Ironically, Yusuf Pathan, who has usurped Raina's place in the XI, had a poor outing, all round failing with the bat and ball and generally struggling in the field where he grassed two chances.

He is batting too low down the order to contribute substantially with the bat and as a bowler he lacks the guile of Yuvraj. He is best suited as a shock weapon against big teams in a counter-attacking role.

Bangladesh, in contrast, fielded quite brilliantly. In spite of Sehwag's lethal strokeplay, the Bangladesh fielding didn't wilt even towards the end. It was largely because of the Tigers' superb athleticism that prevented India from posting a 400-plus total.

No wonder Dhoni, who himself was not at his best behind the stumps, expressed concern about his team's poor fielding.

Let alone saving runs on the field, with not more than four good fielders in their 15-member squad, India are easily one of the worst fielding sides in the ongoing World Cup. Coach can do little about it at this juncture but pray that the Indian team would at least hold on to the catches that come their way to give the bowlers a leg up.

The big positive from the opening game was the early form displayed by the top-order and the maturity by young Virat Kohli. Not once during their 145-ball third-wicket stand of 203 runs did Sehwag and Kohli indulge in slogging.

The effortless ease with which they kept finding the boundaries meant the duo didn't even need to give Bangladesh bowlers the charge in the death overs.It is the depth and quality of India's batting line-up that makes Dhoni's boys the favourites to win the World Cup. All the big guns need not boom together. India just need a couple of batsmen to come good in every match to put the issue beyond doubt with or without some help from their bowlers and fielders.

Journalists in Cairo faced assaults, detentions, and threats; reporter dies from earlier shooting

Journalists in Cairo faced assaults, detentions and threats the committee to protect journalists said that a journalist shot a week ago while filming a demonstration , a state newspaper reported Al-Jazeera reported the security agents detained the network’s Cairo bureau chief along with the journalist.

Ahmad Mahmoud, a journalist working for the newspaper Al- Ta’awun, died from the gun shot wounds his death is the first media report fatality during the uprising. Many reporters were attack , many were injure in Egypt.

The Egyptian Military is working with the security forces and undercover police in arresting journalists, mistreating them and confiscating their ID cards, accreditation cards and cameras. The government owned newspapers, TV channels and radio are convincing people that foreign media and journalists have their own agendas, inciting ordinary people against them. The Egyptian government is creating an atmosphere of fear for journalists and is putting obstacles in their work.IHRC calls on the release of all detained journalists to ensure their safety and well being. Furthermore, IHRC calls on the Egyptian government to stop harassing all journalists in covering the current events with no prejudice. 2. BackgroundThere have been reports of 140 cases of arrest and detention to of Journalists by the Egyptian military. Journalists from different independent newspapers have been attacked, arrested for many days and sometimes for hours for attempting to cover the incidents in Tahrir Square. The government has cut internet, as well as other satellite TV channel’s coverage for several days since the revolution started. One of its aims was to isolate the Egyptian people from the world and force them to watch government news channels only. The government is attempting to stop the revolution and the protest by resorting to sending negative messages to the people through its media and restricting the work of other news agencies.News websites for the Muslim Brotherhood have been repeatedly blocked by the government in order to prevent them from communicating with the youth and the outside media.

Five journalists from Al-Jazeera English have been arrested since 31st January 2011. The Minister of interior issued a decision to close the headquarters of Al-Jazeera offices in Cairo and confiscated the accreditation cards of the journalists. Egyptian journalists were falsely accused of being “traitors and spies” by thugs and plainclothes officials. Journalists and reporters from ARY News have been harassed by the authorities in an attempt to hamper their work.

Many journalists have reported that they were mistreated and intimidated by plainclothes officers. Two of the journalists who were detained also told the New York Times: "We felt powerless--uncertain about where and how long we would be held. But the worst part had nothing to do with our treatment. It was seeing--and in particular hearing through the walls of this dreadful facility--the abuse of Egyptians at the hands of their own government." They added, "Many journalists shared this experience, and many were kept in worse conditions--some suffering from injuries as well."Human Rights activists and bloggers were also widely arrested and detained including activists from Amnesty International, Human Rights Watch and other human rights organizations.Wael Ghoneim, Egyptian blogger and activist, was arrested since the beginning of the revolution and was only released recently.

His family did not know his whereabouts for 12 days. Journalists have carried out a symbolic funeral for the journalist Ahmed Mahmoud who was shot dead by the police officers while covering the protests. Journalists attempted to prevent the chief of the Journalist Syndicate, Makram Mohamed, from entering the headquarters of the Syndicate and called for his dismissal. Over a hundred signatures are being collected for a petition on the dismissal of Ahmed.Yehia Alash told Ahram “When Egypt is anti-Mubarak and Makram caters to the regime's solution and opposes the Egyptian revolution this makes us want him removed as part of the regime we are opposing. We don’t want him to speak on our behalf, we want him removed.” Other journalists were outraged at the fact that he did not take action when their colleague was shot dead.IHRC urges the Egyptian government to cease from using such measures against journalists and immediately free them all. It also calls on allowing them to work without being discriminated and deliver factual and accurate information on what is happening in Egypt.

Domestic Violence.......

Domestic violence is an underrecognized problem of immense cost. It is a crime; its victims must be identified and protected. The medical and judicial communities share responsibility in addressing this issue and providing support for victims. The role of health care workers in recognizing and preventing domestic violence cannot be overestimated. Direct questioning of patients, especially about the source of any injuries and about safety at home, is the first step in uncovering abuse. Educational programs for health care providers and the general public can change society's view and tolerance of this problem. Physicians must take an active role in changing community attitudes about domestic violence and in instituting programs to reduce its incidence. Medical treatment of the injuries resulting from domestic violence is not sufficient. Abused women need the care of a team of professionals who can address psychological, emotional, and physical injuries. They must also be provided with safe housing and financial and legal assistance in order to escape the abusive relationship. Physicians and legislators must work together to effect change. Domestic violence is a public health menace. We need to break the cycle of abuse that has become an integral part of our socie

Right to Development

Through the United Nations Charter, Member States undertook to "promote social progress and better standards of life in larger freedom" and "to achieve international cooperation in solving international problems of an economic, social, cultural or humanitarian character, and in promoting and encouraging respect for human rights and for fundamental freedoms for all without distinction as to race, sex, language or religion."

The Universal Declaration on Human Rights contains a number of elements that became central to the international community's understanding of the right to development. It attaches importance, for example, to the promotion of social progress and better standards of life and recognizes the right to non-discrimination, the right to participate in public affairs and the right to an adequate standard of living. It also contains everyone's entitlement to a social and international order in which the rights and freedoms set forth in the Declaration can be fully realized.

An important step towards the recognition of the right to development was UN General Assembly resolution 1161 (XII). In this resolution, the General Assembly expressed the view "that a balanced and integrated economic and social development would contribute towards the promotion and maintenance of peace and security, social progress and better standards of living, and the observance of and respect for human rights and fundamental freedoms."

This theme was taken up at the International Conference on Human Rights, held in Tehran, Islamic Republic of Iran, from 22 April to 13 May 1968. The Conference expressed its belief "that the enjoyment of economic and social rights is inherently linked with any meaningful and profound interconnection between the realization of human rights and economic development." It recognized "the collective responsibility of the international community to ensure the attainment of the minimum standard of living necessary for the enjoyment of human rights and fundamental freedoms by all persons throughout the world."

In 1969, the General Assembly, in its resolution 2542 (XXIV), adopted the Declaration on Social Progress and Development, which states that "social progress and development shall aim at the continuous raising of the material and spiritual standards of living of all members of society, with respect for and in compliance with human rights and fundamental freedoms."

In its resolution) of 21 February 1977, the decided to pay special attention to consideration of the obstacles impeding the full realization of economic, social and cultural rights, particularly in developing countries, and of national and international action to secure the enjoyment of those rights. Recognizing the right to development as a human right, the Commission requested the UN Secretary-General to undertake a study on "the international dimensions of the right to development as a human right in relation with other human rights based on international cooperation, including the right to peace, taking into account the requirements of the New International Economic Order and fundamental human needs." The study was submitted and considered by the Commission on Human Rights at its thirty-fifth session in 1979.

The Commission subsequently, by its resolution 36 of 11 March 1981, established a working group of 15 governmental experts to study the scope and contents of the right to development and the most effective means to ensure the realization, in all countries, of the economic, social and cultural rights enshrined in various international instruments, paying particular attention to the obstacles encountered by developing countries in their efforts to secure the enjoyment of human rights. It also requested the Working Group to submit a report with concrete proposals for implementation of the right to development and for a draft international instrument on this subject.

Human Rights...

The protection of fundamental human rights was a foundation stone in the establishment of the United States over 200 years ago. Since then, a central goal of U.S. foreign policy has been the promotion of respect for human rights, as embodied in the. The United States understands that the existence of human rights helps secure the peace, deter aggression, promote the rule of law, combat crime and corruption, strengthen democracies, and prevent humanitarian crises.

Because the promotion of human rights is an important national interest, the United States seeks to:Hold governments accountable to their obligations under universal human rights norms and international human rights instruments;Promote greater respect for human rights, including freedom from torture, freedom of expression, press freedom, women's rights, children's rights, and the protection of minorities;Promote the rule of law, seek accountability, and change cultures of impunity;Assist efforts to reform and strengthen the institutional capacity of the Office of the UN High Commissioner for Human Rights and the UN Commission on Human Rights; andCoordinate human rights activities with important allies, including the EU, and regional organizations.

The Bureau of Democracy, Human Rights, and Labor (DRL) applies three key principlesto its work on human rights:

First, DRL strives to learn the truth and state the facts in all of its human rights investigations, reports on country conditions, speeches and votes in the UN, and asylum profiles. Each year, DRL develops, edits, and submits to Congress a 5,000-page report on human rights conditions in over 190 countries that is respected globally for its objectivity and accuracy. DRL also provides relevant information on country conditions to the Immigration and Naturalization Service and immigration judges in asylum cases. Second, DRL takes consistent positions concerning past, present, and future abuses. With regard to past abuses, it actively promotes accountability. To stop ongoing abuses, the bureau uses an "inside-outside" approach that combines vigorous, external focus on human rights concerns (including the possibility of sanctions) with equally robust support for internal reform. To prevent future abuses, it promotes early warning and preventive diplomacy. Each year DRL ensures that human rights considerations are incorporated into U.S. military training and security assistance programs; promotes the rights of women through international campaigns for political participation and full equality; conducts high-level human rights dialogues with other governments; coordinates U.S. policy on human rights with key allies; and raises key issues and cases through diplomatic and public channels. Third, DRL forges and maintains partnerships with organizations, governments, and multilateral institutions committed to human rights. The bureau takes advantage of multilateral fora to focus international attention on human rights problems and to seek correction. Each year, DRL provides significant technical, financial, or staff support for U.S. delegations to the annual meetings of several international human rights organizations; conducts regular consultations with Native American tribes and serves as the Secretary's principal advisor on international indigenous rights issues; maintains relations with the UN High Commissioner on Human Rights; and supports the creation of effective multilateral human rights mechanisms and institutions for accountability.

MANGROVES....

Mangroves are trees and shrubs that grow in tropical and subtropical tidelands throughout the

world. Mangroves grow in areas that are frequently inundated with salt water due to tidal activity of gulfs, seas and oceans. Mangroves are able to thrive salt water inundation because of specialized rooting structures (such as prop roots and pneumatically), specialized reproduction (viviparous or live birth) and the ability to exclude or excrete salt. Mangroves grow exclusively in these tidal areas in large stands or groves to where these areas are referred to as their own ecological community, collectively called mangroves.

In Florida, mangroves include four tree species: red mangrove (Rhizophora mangle), black mangrove (Avicennia germinans), white mangrove (Laguncularia racemosa) and buttonwood (Conocarpus erectus). Each mangrove species has a different level of salt tolerance, which in part determines its location in tidal zones.

Women Empowerment...

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The principle of gender equality is enshrined in the Indian Constitution in its Preamble, Fundamental Rights, Fundamental Duties and Directive Principles. The Constitution not only grants equality to women, but also empowers the State to adopt measures of positive discrimination in favor of women. Empowerment is the one of the key factors in determining the success of development is the status and position of women in the society. We put a special focus on empowering women and girls, because we believe they hold the key to long-lasting social change in communities. Empowering women must be a united approach, a cause that requires continued attention and stewardship by all. We need to augment our efforts for empowering women and enhance their progress.

It is our moral, social and constitutional responsibility to ensure their progress by providing them with equal rights and opportunities. Today women with their smartness, grace and elegance have conquered the whole world. They with their hard work and sincerity have excelled in each and every profession. Women are considered to be more honest, meticulous, and efficient and hence more and more companies prefer hiring women for better performance and result.

Kyoto Protocol

Under the Treaty, countries must meet their targets primarily through national measures. However, the Kyoto Protocol offers them an additional means of meeting their targets by way of three market-basedThe Kyoto mechanisms

The Kyoto mechanisms are:The mechanisms help stimulate green investment and help Parties meet their emission targets in a cost-effective way.

Monitoring emission targets

Under the Protocol, countries’actual emissions have to be monitored and precise records have to be kept of the trades carried out.

Registry system track and record transactions by Parties under the mechanisms. The UN Climate Change Secretariat, based in Bonn, Germany, keeps to verify that transactions are consistent with the rules of the Protocol.

Reporting is done by Parties by way of submitting annual emission inventories and national reports under the Protocol at regular intervals.

A coplaince system ensures that Parties are meeting their commitments and helps them to meet their commitments if they have problems doing so.

Adaption

The Kyoto Protocol, like the Convention, is also designed to assist countries in adapting to the adverse effects of climate change. It facilitates the development and deployment of techniques that can help increase resilience to the impacts of climate change.

The Adaption fund was established to finance adaptation projects and programmes in developing countries that are Parties to the Kyoto Protocol. The Fund is financed mainly with a share of proceeds from CDM project activities.

The road ahead

The Kyoto Protocol is generally seen as an important first step towards a truly global emission reduction regime that will stabilize GHG emissions, and provides the essential architecture for any future international agreement on climate change.

By the end of the first commitment period of the Kyoto Protocol in 2012, a new interna IPCC

tional framework needs to have been negotiated and ratified that can deliver the stringent emission reductions has clearly indicated are needed.

Coastal Regulation Zone...

On January 07, 2011 the Indian Ministry of Environment and Forests (MoEF) released Coastal Regulation Zone (CRZ) Notification 2011 to replace CRZ Notification of 1991. Also for the first time, an Island Protection Zone Notification (IPZ), 2011 was released to cover Andaman & Nicobar Islands, Lakshadweep.

The new notification has taken into account the fact that 250 million people live in the coastal areas (roughly 25% of the population).

The Ministry of Environment and Forests had issued the Coastal Regulation Zone (CRZ) Notification on 19.2.1991 under the Environment (Protection) Act, 1986, with the aim to provide comprehensive measures for the protection and conservation of our coastal environment. However, over the last two decades the following issues emerged while implementing the 1991 Notification.The 1991 Notification stipulated uniform regulations for the entire Indian coastline which includes 5500 Km coastline of the mainland and 2000 Km of coastline of the islands of Andaman & Nicobar and Lakshadweep. It, therefore, failed to take into account that the Indian coastline is highly diverse in terms of biodiversity, hydrodynamic conditions, demographic patterns, natural resources, geomorphological and geological feature In the 1991 Notification, no clear procedure for obtaining CRZ clearance was laid down and no time lines stipulated. Furthermore, there was no format given for the submission of clearance applications It may be noted that the 1991 Notification, also did not provide a post clearance monitoring mechanism or a clear cut enforcement mechanism to check violations.The 1991 Notification sought to regulate all developmental activities in the inter-tidal area and within 500 metres on the landward side. No concrete steps were indicated in the 1991 Notification with regard to the pollution emanating from land based activities

.The restrictive nature of the 1991 Notification caused hardships to the persons/communities living in certain ecologically sensitive coastal stretches. These included slum dwellers and other persons living in dilapidated and unsafe buildings in Mumbai, communities living in islands in the backwaters of Kerala, local communities living along the coast of Goa and other traditional coastal inhabitants The 1991 Notification has been amended almost 25 times in consideration of requests made by various State Governments, Central Ministries, NGOs etc. In addition, there are also several office orders issued by Ministry of Environment and Forests clarifying certain provisions. The frequent changes to the 1991 Notification have been consolidated in the 2011 Notification.

Habitat Destruction...

Habitat destruction is the process in which natural is rendered functionally unable to support the species present. In this process, the organisms which previously used the site are displaced or destroyed, reducing Habitat destruction by human activity mainly for the purpose of harvesting for industry production.

Clearing habitats for agriculture is the principal cause of habitat destruction. Other important causes of habitat destruction include mining, logging, and Habitat destruction is currently ranked as the most important cause of species extension worldwide. It is a process of natural environmental change that may be caused by geological processes, climate change or by human activities such as the introduction of ecosystem nutrient depletion and other human activities.

The terms "loss of habitat" and "habitat reduction" are also used in a wider sense including loss of habitat from other factors, such as water and noise pollution.

Adequate involvement of academicians and policy makers is most essential for effective and common resources in the country, Delivering the keynote address at the inaugural ceremony of the 13th biennial conference of the International Association for the Study of the Commons (IASC), being held in the city on Monday, the Union minister put the spotlight on the environmental challenges facing the world (particularly in India) and the critical issues restraining authorities from implementing more effective laws to protect common property such as forests and water.

Keeping with the theme of the five-day conference (January 10-14), `Sustaining Commons: Sustaining our future', Ramesh listed out the three broad concerns involving common property: Climate change (which he categorised as a global concern), rivers and usage of water (a regional concern) and forest management (a local concern).

While he attributed the global issue to the lack of communication between academicians and authorities, he said it was the lack of scientific knowledge and skewed ideas that had turned rivers and forest management into serious concerns. "For long we have been hearing that one-third should be under forest cover. But what is the theology behind such a claim," Ramesh asked while stressing on the need to make a radical shift from the quantity of forest to the quality of forest for better management of the 75 million hectares of forest cover in India.

Besides these concerns, the Union minister said that environment issues were still missing from political discussions and the country's Environment Act had remained flawed, as it describes those dependent on forests for a livelihood as "criminals''. Referring to a recently revised law wherein the government has now involved more than one `institution' (as against only one so far) to manage the country's 7,500 km-long coastline, Ramesh said, "We need to allow for a multiplicity of institutions to be part of the process for better management of commons

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Sustainable Development

Environmental awareness creation

Environmental education must be encouraged where at first student become aware of environment. Then, they recognize or review the relationship between humans and nature. The students get knowledge and skills from the teachers to solve the environmental problems. The teachers motivate to develop the students attitudes to participated various environmental protection programs in favor of environment. The teacher and parents try to inculcate the knowledge about environment and develop positive and healthy attitude towards environment from the beginning of life. There is essential need to organize and conduct educational programmes focus on environmental issues, problems, attitude, towards preservation and conservation of environment.

Environmental Conservation

Conservation has been misunderstood by many as a moratorium on progress. This is in fact not true. Only sustainable development is permanent remedy to droughts, famines and the dwindling bio – diversity on this earth. Conservation implies an attitude and understanding that involve active management of the things(s) to be conserved. Four decades back, the words such as conservation and environment were little know. But to day one can find conservation messages in every newspapers, out side cutboard and books.

Sustainable Development

Environment belongs to each one of us and all of we have a responsibility to contribute towards its conservation and protection. When we take development, we should keep in mind two basic characteristic of development: (i) It should be sustained the benefits that were getting now from it should be assured to future generation.(ii) It should ethical. What ever the benefit a person or species should not harm other individuals or species.

The objective of development should not only be to raise the economic standard but also raise the social, economic, ethical and spiritual level of the people. Today, sustainable development has become a buzzword two key aspects for sustainable development are inter – generation equity and emphasizes that we hand over a life healthy and resources fil environment to our future generations.

Role of Media....

One of the most effective way of getting the message across to the largest possible audience in a country as vast and diverse like India is through mass media, including television and the English and vernacular press. Both these media have the potential of being extremely effective tools for environmental communication, but have not been sufficiently exploited for this purpose so far. Most environmental documentaries shown on TV today attract few viewers because of the academic or pedantic manner in which they are presented. Similarly, although many English newspapers are now carrying more and more features on environmental issues, they are usually superficially researched and poorly written. Vernacular papers still carry very little or no environmental news.

From the issues like pollution to the climate change, the media had been playing a vital role in creating awareness and raise issues to the pertaining topic of environment. The media has been pivotal in covering the entire country of India in raising environment issues like drought in Gujarat, Air pollution in Delhi, Ground water level depletion in Chennai and pollution from coal mines in Jharia, west Bengal. It is still to be confirmed that the role of mass media is one of the most important factors underlying the knowledge of environmental problems: This can only be true on the conditions that first, mass media are accessible to large proportions of the population, second, are spending some time on environmental issues and third, people are interested in information on ecological issues provided by the media so that they view or listen to the corresponding programs as well as read newspaper articles or other written publications dealing with environmental issues.

GUJRAT DROUGHT

Indians have lived with drought since time immemorial. Communities have built water-harvesting structures and learnt to treasure the value of every raindrop. All this has been done keeping in mind that it does not rain throughout the year and it may not rain next year. Therefore it would not be wrong to say that the Indian media has no sense of history. The media's reaction to the drought is the same as their reaction to a fire or a gas leak tragedy. They are treating it like a catastrophe, not as a process that needs to be managed. To begin with when other sections of society were talking about the drought as far back as October, the mainstream media woke up to it a few weeks ago, that too because water riots broke out in Gujrat at resulting in causalities. Something the media understands. Next came a flood of drought- related stories in the press. But the understanding of the crises was in the disasters mode and the issues that w3er4e raised were about disaster relief, almost as if they were talking about a cyclone or an earthquake. One nearly expected TV reporters to ask questions like what is rain, followed by what is drought and then talks about casualty figures.

But a drought is not a catastrophe. It can be managed. As part of this process communities try and anticipate the crisis. They do so by taking measures to conserve and harvest water use is regulated. Where the ecology is fragile, farmers desist from planting water-intensive crops like sugarcane and rise. More than 60 villages have proven that droughty is a myth and that this system works in the Alwar district of Rajasthan and the Jhabua district of Madhya Predesh. Even in this drought there is water for drinking and irrigation in the wells out there.

While it is good that the media has finally woken up to the drought they should try and cover it more as a process than as an event. There should be a post-drought6 coverage as well so that issues of water4 and the role of communities in managing it are kept under public scrutiny. We don't need drought relief but relief against drought.

Environmental Awareness

The rapid expansion and new breakthroughs in the arena of science and technology have taken humankind into a new age. The developments have both pros and cons. On the one hand, while technological developments have affected almost every aspect of human life, at the other, it has its devastating effect on the nature itself. Thus mankind faces double challenges from modern machines and from saving the nature, the mother earth. At this paradoxical juncture, the role of media, so to say, becomes very important and worthwhile. In this modern knowledge-society, media plays the role of facilitator of development, disseminator of information, and being an agent of change. Regarding the issue of environment awareness, media plays a vital role in spreading the true message. Along with bringing it into the hub of debates and discussions, it tries to suggest alternatives to people and policy-makers. First of all, the mere awareness also creates a genuine interest to probe into the exact matter. Thus, environment awareness is one of the important issues which media presents consciously and effectively to say a few things to the people.

The awareness on environment has shown multiplicity of results in the form different issues of livelihood rights, of displacement and rehabilitation, of sustainability, of pollution led damages and it's control etc. Thus, the all pervading media has really raised the awareness on environment among people.

To see how far media has attempted to raise the awareness, a case study is taken of the fortnightly-published magazine, from the Center for Science and Environment-'DOWN TO EARTH'. This magazine is solely committed to raise each and every issue regarding environment, nature and sustainable development. From the various issues of concern, in this paper, three important issues are raised. They are the rural regeneration, the drought in Gujrat, and the air pollution in Delhi.