Monday, February 14, 2011
Sustainable Development
Role of Media....

One of the most effective way of getting the message across to the largest possible audience in a country as vast and diverse like India is through mass media, including television and the English and vernacular press. Both these media have the potential of being extremely effective tools for environmental communication, but have not been sufficiently exploited for this purpose so far. Most environmental documentaries shown on TV today attract few viewers because of the academic or pedantic manner in which they are presented. Similarly, although many English newspapers are now carrying more and more features on environmental issues, they are usually superficially researched and poorly written. Vernacular papers still carry very little or no environmental news.
From the issues like pollution to the climate change, the media had been playing a vital role in creating awareness and raise issues to the pertaining topic of environment. The media has been pivotal in covering the entire country of India in raising environment issues like drought in Gujarat, Air pollution in Delhi, Ground water level depletion in Chennai and pollution from coal mines in Jharia, west Bengal. It is still to be confirmed that the role of mass media is one of the most important factors underlying the knowledge of environmental problems: This can only be true on the conditions that first, mass media are accessible to large proportions of the population, second, are spending some time on environmental issues and third, people are interested in information on ecological issues provided by the media so that they view or listen to the corresponding programs as well as read newspaper articles or other written publications dealing with environmental issues.
GUJRAT DROUGHT
Indians have lived with drought since time immemorial. Communities have built water-harvesting structures and learnt to treasure the value of every raindrop. All this has been done keeping in mind that it does not rain throughout the year and it may not rain next year. Therefore it would not be wrong to say that the Indian media has no sense of history. The media's reaction to the drought is the same as their reaction to a fire or a gas leak tragedy. They are treating it like a catastrophe, not as a process that needs to be managed. To begin with when other sections of society were talking about the drought as far back as October, the mainstream media woke up to it a few weeks ago, that too because water riots broke out in Gujrat at resulting in causalities. Something the media understands. Next came a flood of drought- related stories in the press. But the understanding of the crises was in the disasters mode and the issues that w3er4e raised were about disaster relief, almost as if they were talking about a cyclone or an earthquake. One nearly expected TV reporters to ask questions like what is rain, followed by what is drought and then talks about casualty figures.
But a drought is not a catastrophe. It can be managed. As part of this process communities try and anticipate the crisis. They do so by taking measures to conserve and harvest water use is regulated. Where the ecology is fragile, farmers desist from planting water-intensive crops like sugarcane and rise. More than 60 villages have proven that droughty is a myth and that this system works in the Alwar district of Rajasthan and the Jhabua district of Madhya Predesh. Even in this drought there is water for drinking and irrigation in the wells out there.
While it is good that the media has finally woken up to the drought they should try and cover it more as a process than as an event. There should be a post-drought6 coverage as well so that issues of water4 and the role of communities in managing it are kept under public scrutiny. We don't need drought relief but relief against drought.
Environmental Awareness

The rapid expansion and new breakthroughs in the arena of science and technology have taken humankind into a new age. The developments have both pros and cons. On the one hand, while technological developments have affected almost every aspect of human life, at the other, it has its devastating effect on the nature itself. Thus mankind faces double challenges from modern machines and from saving the nature, the mother earth. At this paradoxical juncture, the role of media, so to say, becomes very important and worthwhile. In this modern knowledge-society, media plays the role of facilitator of development, disseminator of information, and being an agent of change. Regarding the issue of environment awareness, media plays a vital role in spreading the true message. Along with bringing it into the hub of debates and discussions, it tries to suggest alternatives to people and policy-makers. First of all, the mere awareness also creates a genuine interest to probe into the exact matter. Thus, environment awareness is one of the important issues which media presents consciously and effectively to say a few things to the people.
The awareness on environment has shown multiplicity of results in the form different issues of livelihood rights, of displacement and rehabilitation, of sustainability, of pollution led damages and it's control etc. Thus, the all pervading media has really raised the awareness on environment among people.
To see how far media has attempted to raise the awareness, a case study is taken of the fortnightly-published magazine, from the Center for Science and Environment-'DOWN TO EARTH'. This magazine is solely committed to raise each and every issue regarding environment, nature and sustainable development. From the various issues of concern, in this paper, three important issues are raised. They are the rural regeneration, the drought in Gujrat, and the air pollution in Delhi.
Thursday, August 12, 2010
Meter Jam in Mumbai and all the other Cities too....
Fedup by the refusals of Autodrivers and Taxi drivers Thousand of Commuters hav decided to teach a lesson to them by observing Meter Jam and boycotting this two modes of public transport. Not only in Mumbai people over other Cities are also supporting Meter Jam.